ELEMENTARY, MY DEAR NEVADA: Neon is declared ‘official state element’ in glowing tribute

Naming neon an official representative of Nevada seems like a no-brainer in retrospect, given the gas’ long, storied history in the state. “Our neon signs represent some of the real, legendary, maverick personalities that shaped our state,” says Will Durham, a Carson City schoolteacher, neon-sign preserver and director of the nonprofit Nevada Neon Project. says. “Our signs are really Nevada’s contribution to architecture.”

Giving Back

IT’S RAINING MENTORS: Sports mentorship program, pairing students with marketing pros, graduates first class

The six-month Sports Mentorship Program graduated its first class of 28 students at UNLV’s Mendenhall Center on April 23. Its inaugural success depended on an impressive team of accomplished sports-marketing leaders who served as mentors, including professionals from the Las Vegas Raiders, Las Vegas Motor Speedway, Caesars Entertainment Corp., MGM Resorts International, Las Vegas Aces, Vegas Golden Knights and others.


THE VET EFFECT: Resort sponsors, local service providers team up to support veterans event

This marked the 15th time the Veterans Stand Down, hosted by nonprofit U.S. VETS-Las Vegas, has been held in the valley. Organizers expected to draw about 800 veterans seeking legal help, financial assistance, access to military records, food — even haircuts and showers. The community event wouldn’t be possible without the support of volunteers, sponsors and in-kind donations. This year’s sponsors included MGM Resorts International, Cox Communications, The Cosmopolitan of Las Vegas and Sands Cares.