Big, bigger, biggest — until, that is, it becomes even bigger.
Those may be the most apt descriptors for the CES convention, the world’s (yes) biggest consumer technology showcase. (Think of it as The Convention That Ate Las Vegas.) Four decades of partnership between the tradeshow and the city have made it one of our longest-lasting relationships, its run far exceeding any hit shows on the Strip.
Following is a primer on the history and highlights of CES (which is not open to the public). Produced by the Consumer Technology Association (CTA), this year’s confab — now in its 53rd year — opens Jan. 7 and continues through Jan. 10.
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At the heart of the sprawling CES is a relatively small organization based in Arlington, Va., its employees considering the annual trip to Las Vegas to be a family affair.
“We have almost … 185 people come to Las Vegas to work on the show,” says Jean Foster, senior vice president of marketing and communications for the Consumer Technology Association (CTA), which owns and produces CES (Jan. 7-10 at the Las Vegas Convention Center and other venues around town.)