Celebs, Gov. Sisolak spread the word on new global Vegas awareness campaign
Here — and ONLY here.
That’s the new word on the streets all over the world as Las Vegas has launched “What Happens Here, Only Happens Here” as its new slogan.
Building on the longstanding brand recognition sparked by its famous, oft-quoted predecessor, “What Happens Here, Stays Here,” the new “Only” campaign — hashtag: #OnlyVegas — advances the city’s reputation as the world’s premier adult playground.
Buoyed by a glittering roster of celebrity ambassadors, the campaign kicked off with a televised ad during the Grammy Awards telecast on CBS on Jan. 26, marking Vegas as the first destination to place a 60-second ad during the international broadcast and debut the campaign with an emoji prompted by the new hashtag.
Among the superstars lending their celebrity clout to the campaign are Vegas residency artists Shania Twain and Christina Aguilera (whose productions, Let’s Go! and The Xperience, respectively, are at Zappos Theater inside Planet Hollywood) and Aerosmith, who filmed their ad portion during one of their Deuces Are Wild dates at the Park Theater at Park MGM. Also showcased in the ad is Lady Gaga’s bandleader, Bran Newman, from his show, Brian Newman After Dark at the NoMad Las Vegas; and UFC heavyweight fighter Francis Ngannou.
“Las Vegas utilized an impressive array of global superstars to deliver the message that what happens in Las Vegas only happens here,” said Steve Hill, CEO and president of the Las Vegas Convention and Visitors Authority (which produces Las Vegas Newswire). “Nowhere else can you dine at a handful of celebrity chef restaurants, see top-tier talent like Aerosmith, Shania Twain and the Vegas Golden Knights, and recharge at some of the world’s top-rated spas, all in one weekend.”
In recognition of the tragedy of the deaths of iconic basketball superstar Kobe Bryant, his 13-year-old daughter Gianna and seven others in a California helicopter crash the same day as the ad launch, Las Vegas did postpone planned supplemental activities connected to the campaign, including marquee messages on the Strip and Instagram opportunities.
In a public ceremony, Gov. Steve Sisolak will proclaim Jan. 30 as “Only Vegas Day” at 10 a.m. on the 3rd Street Stage at the Fremont Street Experience, along with Brian Yost, chief operating officer of the LVCVA, and Patrick Hughes, president and CEO of the Fremont Street Experience.
The day will also serve as the larger kickoff of the ad campaign, including variations of the slogan being displayed on resort marquees at 6 p.m.; the new commercial airing on the Viva Vision canopy; and lights being changed on the Eiffel Tower at Paris Las Vegas, the High Roller and the “Welcome to Fabulous Las Vegas Nevada” sign to reflect the campaign. Other locales that will feature the slogan include Terminal 1 at McCarran International Airport, the Cosmopolitan of Las Vegas, the Bellagio fountains, the LINQ promenade, Wynn Las Vegas and the Grand Canal Shoppes at the Venetian Resort Las Vegas.