Fremont Street Experience to renovate Viva Vision canopy
The bright lights at the Fremont Street Experience will shine even brighter — seven times brighter — next year after a renovation of the Viva Vision canopy.
In partnership between the City of Las Vegas and the Las Vegas Convention and Visitors Authority (LVCVA, which operates Las Vegas Newswire), the $32 million project to upgrade the world’s single largest video screen that stretches five city blocks will begin in February. Work is expected to conclude in time for a scheduled Dec. 31, 2019 debut. By renovating the screen in sections, the Experience will be able to continue the Viva Vision shows uninterrupted throughout the project.
Illuminating the screen with 16,433,152 pixels to increase the brightness seven times over and 5,000 nits (a unit of visible light intensity) to multiply the resolution by four times, the redone canopy will be outfitted with new digital content and interactive elements. Among those will be an app called The Key, with which visitors can write personalized messages on Viva Vision and vote for the next song or video.
“The redevelopment of the iconic Viva Vision canopy is a major milestone for Fremont Street Experience and the City of Las Vegas,” said Patrick Hughes, president and CEO of Fremont Street Experience, in a statement, which notes that the attraction hosts more than 23 million visitors annually. “We’re really looking forward to seeing the new energy this brings to downtown Las Vegas and the positive impact it will have on the entire community.”