Linq casino experience goes ‘next-gen’
Consider yourself Linq-ed in to a new way of casino-going.
That’s because the Linq hotel-casino officially inaugurated its “next generation” gaming environment at a June 7 ceremony at the property. “It’s going to allow us to inspire grown-ups to play, which is our company’s mission,” said Ryan Hammer, the Linq’s senior vice president and general manager, at the event.
Celebrating its “digital direction,” the resort unveiled its new interactive entertainment and gaming offerings with an LED ribbon-cutting event. Among the eye-catching innovations: holographic gaming, virtual reality creations, esports, arcade games and updated versions of classic casino games.
“We’re launching products here to see what works, to see what resonates, what drives revenue and then we’ll bring it to the rest of the Caesars enterprise,” said Christian Stewart, executive vice president of gaming and interactive entertainment for Caesars Entertainment Corp.
“We operate over 50 properties worldwide. When something’s a success here, we’ll use it everywhere else. … It doesn’t matter what age you are, if you’re interested in digital you’re going to find something here that you’re going to love.”
Also debuting: Re: Match, a combination indoor/outdoor bar sitting directly on the Strip, plus an interactive digital art installation
“We really think that this is gonna target our millennials because it is a social interactive experience,” said Tony Rodio, president and CEO of Caesars Entertainment Corp. “It combines food and beverage, entertainment, traditional gaming, nongaming, interactive experiences — a social experience that we think is going to … set the trend for the casino of the future.”