Nevada Resort Association forms new Corporate Social Responsibility Coalition
There’s a new team on Vegas’ charitable scene.
And it’s an all-star squad, courtesy of the Nevada Resort Association, whose members and partners have joined forces for a new Corporate Social Responsibility (CSR) Coalition. The initiative is designed to harness the individual philanthropic and sustainability efforts of members and allied partners in combating homelessness, ending human trafficking and curbing food insecurity and food waste in Nevada.
The Nevada Resort Association is an advocacy voice for the state’s gaming and resort industry, representing more than 70 gaming resorts.
Recently, the association’s CSR project kicked off by supporting the Nevada Homeless Alliance’s annual Project Homeless Connect event on Nov. 26, which brought homeless and low-income people together with organizations and programs to provide assistance. Companies including Aristocrat Technologies, Boyd Gaming, Caesars Entertainment, the Cosmopolitan of Las Vegas, Diamond Resorts, Las Vegas Sands Corp., MGM Resorts International, Station Casinos and Wynn Las Vegas helped coordinate efforts to supply resources for the event, including equipment, lunch, bottled water, diapers and clothing — plus volunteers.
In a statement, Virginia Valentine, president of the Nevada Resort Association, noted:
“Nevada’s resort industry and our gaming manufacturing partners have a long history of giving back to this community and providing assistance to nonprofit organizations serving individuals experiencing homelessness. Given this mutual area of focus between the companies and their desire to make a greater impact by working together, the CSR Coalition identified Project Homeless Connect as an ideal opportunity for collaboration due to its reach and effectiveness. Supporting the event as an industry demonstrates our intent to work collectively as a coalition on the top humanitarian issues facing our community.”