Rural Nevada gets tourism grant
The Nevada Commission on Tourism (NCOT), which is the oversight commission of the Nevada Division of Tourism (NDOT), has approved $ 1 million in grants to rural parts of the state for marketing and promoting its tourism trade.
Noting that the tourist industry generates nearly 28,000 jobs and $2.3 billion in revenue in rural Nevada, NDOT is dispersing the funds via its Rural Marketing Grants program, which reimburses recipients after the completion of projects. Among the allotments, as described in the NDOT announcement:
- $10,000 to the Laughlin Tourism Commission to promote the Laughlin Laugh Fest comedy festival, offsetting professional film production for live streaming and a comedy special.
- $15,000 to the Pony Express Territory, the organization representing communities along the U.S 50 corridor — known as “The Loneliest Road in America” — for its advertising campaign to promote activities in each community along the route.
- $20,000 to the Carson Valley Visitors Authority for a multimedia promotion in Northern California, marketing the Carson Valley’s “Legends” campaign featuring personalities of the region.